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Becoming a VIP ensures you that you receive 10% of all purchases, once you have spent $500 or more. To become a VIP, simply tick the 'VIP' box during the checkout process. Then, when you return to make another purchase, make sure you login so your total purchases over time are accrued. Once your accrued spend reaches $500, the discount will be applied to all purchases thereafter.
Note that if your first purchase is over $500, the discount is applied immediately.